Use Facebook to maximise your business exposure!
Do you have a Facebook Page? A Facebook Page is a godsend, it was created so you can shout about how fabulous your business is. So, why are so many not using them? Posting from your personal profile where all those contacts you've been collecting is better for exposure! But, what you are not realising is you are reducing your exposure... firstly posting to a Page gives your Page followers something to see as they are scrolling...then, sharing that post to your own feed (using custom friend lists) with a small snippet of text about how excited you are about your business (etc) will give your friends on your Facebook profile something to see and its another ht on social media (2 places / nearly the same post). This gives you double the engagement! and... There is one more massive benefit as well - Meta does not like you posting business things on a personal profile, well you are simply sharing a Page post...and according to Meta, that is acceptable! Enjoy getting more exposure!