By not nurturing your email list you are killing your business.


Really!

Well, yes. So many small business owners attend training from Amy Porterfield, Jeff Walker and the other greats and come away understanding that their email list is the lifeblood of their business and quickly jump into the action of building lead magnet after lead magnet to grow their list.

All good right?

Well, it would be if you had a plan in place to look after these people who downloaded your lead magnet...  

You get so excited that you got that email address, you forget that is just the start.

The chase of getting that email address is not the reward, no, it's the follow-up, the sale, the converting them to a warm or hot lead.

The reason for getting the email is to execute and make money from your 
list - if that isn't the reason why are you building it at all? 

Someone signs up, they exchange their email address for your free wise words on that PDF or similar and then just as you establish yourself as someone who knows what you are talking about in that chosen niche you then hide.

How many of you have emailed your list regular newsletters, sent them a nurture sequence and shared your story, or offered them a product you sell? 


When you consider building an email list you should take these 5 things into consideration

1. Have an email address connected to your domain
2. Be on the right side of GDPR
3. Have a nurture sequence that starts with a welcome email 
4. Plan your regular newsletters
5. Always be working 3 months in advance so you have time to plan (and a buffer is you need a break)

Drawing up a life cycle plan for any new sign-up to go through in your email management system will mean that while they are jumping from automation to automation you can continue to grow your list while making sales.

Let me know, do you have any automations set up?

Want to get your business set up for success and keep your email list hot and your business growing, check out my Email Masterclass - https://courses.magictadzik.com/courses/ME-Masterclass

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