By not nurturing your email list you are killing your business.

-


Really!

Well, yes. So many small business owners attend training from Amy Porterfield, Jeff Walker and the other greats and come away understanding that their email list is the lifeblood of their business and quickly jump into the action of building lead magnet after lead magnet to grow their list.

All good right?

Well, it would be if you had a plan in place to look after these people who downloaded your lead magnet...  

You get so excited that you got that email address, you forget that is just the start.

The chase of getting that email address is not the reward, no, it's the follow-up, the sale, the converting them to a warm or hot lead.

The reason for getting the email is to execute and make money from your 
list - if that isn't the reason why are you building it at all? 

Someone signs up, they exchange their email address for your free wise words on that PDF or similar and then just as you establish yourself as someone who knows what you are talking about in that chosen niche you then hide.

How many of you have emailed your list regular newsletters, sent them a nurture sequence and shared your story, or offered them a product you sell? 


When you consider building an email list you should take these 5 things into consideration

1. Have an email address connected to your domain
2. Be on the right side of GDPR
3. Have a nurture sequence that starts with a welcome email 
4. Plan your regular newsletters
5. Always be working 3 months in advance so you have time to plan (and a buffer is you need a break)

Drawing up a life cycle plan for any new sign-up to go through in your email management system will mean that while they are jumping from automation to automation you can continue to grow your list while making sales.

Let me know, do you have any automations set up?

Want to get your business set up for success and keep your email list hot and your business growing, check out my Email Masterclass - https://courses.magictadzik.com/courses/ME-Masterclass

Comments

Post a Comment

Popular posts from this blog

Page or Group? What's The Difference?

-
Image
  This is a question I get asked time and time again. What's the difference between a Facebook Page and a Facebook Group? I have 4 things to consider, these will help you decide 1- How much time do you have? 2 - Your aim/plan? 3 - Free or paid? 4 - Open or closed? What do these mean, well read on... There are a few differences but the first thing to consider when setting either up is the time you have to dedicate to it. Let's look at it... You have 1 hour a week to be 'social' on Facebook - adding posts, replying to people building trust, potentially selling etc. 1 hour isn't a lot of time unless used wisely - (see my other blog on posting to social channels with a 6-month plan) The second thing is...what is my aim? Yep, without a plan on what you wish to do, it's easy to do anything and move forward but really it's about knowing where you are going while moving forward that makes the difference... you can get lost even if you go straight remember! Next look
Read more

Duplicate Your Engagement Today!

-
Image
 I say duplicate, although this would be minimum, done properly you could triple your engagement. Are you ready for the best piece of advice I can offer for FREE! Don't post the same content to the same social sites on the same day! Woah, like with all my blogs it's simple advice - but there is always a reason. Let's start with the basics. You have a Facebook Business Page - yes You have an Instagram account - yes You post to Facebook and cross-post immediately to Instagram - this is by far the easiest and quickest way to post to 2 platforms - true.. yes BUT... I follow your Facebook Page and your Instagram Page. You post the same thing to both. I get a notification about Facebook and I go look at it, read through it, like it and even comment... I then get another notification about Instagram, I look and see the same thing... I don't comment or like it because I have already done it. The next day I get the same, I go to Facebook, comment and like, go to Instagram and ag
Read more
-
Image
Are you a fan of Newsletters? Oh yes, love them or hate them they provide businesses with 50% of their sales and they are a way of having that private audience with your ideal customer! What do I mean? How many of you read emails in bed or in the bathroom? Well if I knocked on your door and asked if I could come and share something about my business with you while you were sitting on the toilet, having a bath or laying in bed you would think I was crazy! But you will read my emails in these really private places - and this is just as good! So firstly if you are not sending regular emails, please start, even if you only have 5 people on your list and 2 of those are family! It's the habit you need to start - today... now don't panic! When it comes to building a list you don't mind creating the lead magnet and the freebie but then following up and creating that sale email can seem icky! I get you, I personally hate those emails where I opt-in to get a PDF or a free video and t
Read more